Studio Practice
Professional services
Convert branded traffic into qualified service enquiries.
Client context
A multi location professional services practice with a dated WordPress site.
My role
SEO and WordPress lead, owning strategy through to implementation.
Services provided
- Site architecture
- Local SEO
- On page SEO
- WordPress development
Strategy
Separate service intent from location intent, then build a landing page system that scales without duplication.
SEO work
Site architecture, service page rewrite, local profiles, WordPress speed work.
Technical SEO
- URL structure separating service intent from location intent
- LocalBusiness schema per location
- Speed work taking largest contentful paint under one second
Content work
- Service page rewrites with clear proof and next steps
- Location landing page system without duplication
Website development
- Reusable landing page template in WordPress
- Form tracking and enquiry attribution
Results
3.4x
Service page sessions
Compared with the prior period
Top 3
Core service terms
Across the primary service set
0.9s
Largest paint
Field data on mobile templates
Screenshots
Final outcome
The practice can add a new location page in minutes without cannibalising existing service rankings.
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