Field Notes
Publishing
Build topical authority in a competitive editorial niche.
Client context
An independent publisher competing with much larger editorial brands.
My role
Content and technical SEO consultant on a six month refresh programme.
Services provided
- Content audit
- Topical authority
- Internal linking
- GEO
Strategy
Prune thin pages, merge overlapping articles and rebuild the cluster around a single authoritative pillar.
SEO work
Content audit, refresh programme, internal linking model, entity coverage.
Technical SEO
- Consolidation of duplicate and thin URLs
- Canonical and pagination corrections
- Article and author schema for entity clarity
Content work
- Prune, merge and refresh decisions for every page
- A single authoritative pillar per cluster
- Answer first sections written for machine extraction
Website development
- Related article module driven by cluster data
Results
68%
Pages refreshed
Of the audited library
2.1x
Cluster impressions
Across refreshed clusters
410
New queries
Queries the site had never ranked for
Screenshots
Final outcome
Topical authority now sits with the pillar pages, and refreshed articles hold position through algorithm updates.
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