Kashmir Bloom
Ecommerce
Grow organic visibility for saffron and dry fruit product pages.
Client context
A direct to consumer saffron and dry fruit brand selling across marketplaces and its own store.
My role
Lead SEO consultant working alongside the in house content and development team.
Services provided
- Technical SEO
- Category architecture
- Content strategy
- AEO and AI visibility
Strategy
Rebuild the category structure around commercial intent, then support each category with informational content and internal links.
SEO work
Technical audit, category architecture, product page optimisation, content clusters.
Technical SEO
- Crawl budget and indexation cleanup across faceted URLs
- Product schema, review schema and breadcrumb markup
- Core Web Vitals work on collection templates
Content work
- Commercial category copy mapped to buying intent
- Informational cluster supporting each category
- FAQ blocks structured for answer engines
Website development
- Template level internal linking module
- Image delivery and lazy loading fixes
Results
42K
Organic clicks
Reported in Search Console over the engagement
180K
Impressions
Growth driven by category and cluster pages
1.8K
Ranking keywords
Non branded terms in the top 100
Screenshots
Final outcome
Category pages now carry the commercial demand while the cluster content feeds them links and answer engine citations.
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