For Victory Law Chambers, I implemented a targeted SEO strategy focusing on AEO (Answer Engine Optimization) and GEO-specific optimization to improve visibility in Singapore’s legal market. The goal was to capture location-based queries and enhance the site’s authority in divorce and family law. I optimized content for featured snippets, refined local keywords, and improved schema markup to align with Google’s AI-driven search intent. Additionally, I analyzed competitors and adjusted on-page elements to boost engagement and click-through rates. This project strengthened local search performance and positioned the website as a trusted source for divorce-related legal queries in Singapore.